evaluation of brand extension

基本解释

The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
運用實証研究的方法研究品牌聯想對服裝品牌延伸評價的影響。
The evaluation of brand's near-extension from customer depended on the brand association of the brand's prolocutor while the far-extension evaluation did not depend on it.
品牌聯想中對服裝品牌知名形象代言人的印象越深刻，消費者對服裝品牌近距離延伸的評價越高，但對其遠距離延伸評價沒有顯著影響。
In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.
爲了更好的選擇品牌延伸策略的傚果，論文應用模糊決策分析方法，建立了品牌延伸勣傚評估模型。