lexical deviation

基本解释

Firstly, there are lexical deviation and grammatical deviation in advertising English.
第一，广告英语中会出现词汇偏离和语法偏离的现象。
This paper discusses deviation and its functions in English advertising from lexical deviation, spelling deviation, punctual deviation and graph logical deviation.
本文从词汇变异、拼写变异，标点符号用法变异以及书写变异等方面探讨了英语广告中的变异现象及其功能。
With adequate examples, this paper analyzes three forms of the lexical deviation used in advertising discourse, that is, parody, anagrammatical spelling and coinage.
文章对仿词、拼写变异及创新拼写三种主要的变异形式进行分析研究，并试图探讨其美学及语言学意义。