gimmickry

音标发音

The band make lean, controlled music, free of obvious gimmickry and, writing about them, it's tough to stay away from talk of minimalism, of craft, of "tightness".
他们的音乐精瘦、克制，不耍一看就穿的花招，写他们时往往难以避免提到简约主义、精雕细琢和干练。
Both moves have been criticised in the Israeli peace camp as cheap gimmickry (the mild critics), outright demagoguery (the moderate critics) or incipient fascism (the severe critics).
以色列和平阵营对于这两种行为行为的批评为拙劣的伎俩（温和的批评）、纯碎的煽动（中等的批评）或者是早期的法西斯主义（严重的批评）。
The company has since largely backed away from beta gimmickry; among other reasons, it discovered that big corporate customers aren't so excited by products that claim to be unfinished.
自从这个公司在很大程度上躲开了测验的把戏，也有别的原因，它就发现大企业的客户对声言未完成的产品不会抱有多大激情。

This is evidence that the company's growth and profitability are genuine, not contrived from accounting gimmickry.
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It actually met its earnings targets quarter after quarter, but it did it by all sorts of gimmickry.
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For much of the twentieth century, nearly ubiquitous cigarette advertisements encouraged smoking through both overt and subliminal gimmickry.
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the act of using gimmicks, especially in order to make a product or activity more successful

If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity.