customer desired value

基本解释

They also have to study the conversion of customer value, especially the customer desired value.
为了保持关键顾客，企业不得不研究顾客价值的转变，尤其是顾客期望价值的转变。
Second, we introduce the basic theories of customer value and customer desired value which are the theory fundamental of this paper.
然后阐述了顾客价值与顾客期望价值的基本理论。这是本文研究的理论基础。
The research includes two parts of which the first is to measure the structure of customer desired value in university and the second part is to measure the change of customer desired value.
研究分为两部分，第一部分测量了大学生手机顾客期望价值的构成，第二部分测量了大学生手机期望价值的转变。