brand repositioning

基本解释

Overall, a great redesign and repositioning for what was looking like a completely stale brand.
总的来说，一个伟大的的重新设计和定位是想寻找一个完全过时的品牌。
Branded-goods companies must decide whether to defend their premium prices and risk losing market share or try repositioning the brand.
知名品牌企业必须做出决定，究竟是坚持高价位而冒丧失市场份额的危险，还是重新定位自己的品牌。
Its leading program, the ReBrand 100? Global Awards, is the highest recognition for excellence in brand repositioning.
其领先的计划，更名100全球奖项，是最高的表彰优秀的品牌定位。

We have done several things: New product introductions, a new ad campaign and brand repositioning.
FORBES: The Hiring Secret Behind Arby's Turnaround Success
Instead, it orchestrated what may be the most unlikely brand resurrection in marketing history by leveraging its powerful dealer network, rolling out splashy new tires and repositioning the brand slightly down-market.
FORBES: Flats Fixed
However, after repositioning the brand, appointing new leadership, and implementing its Blend Plan 2.0, Jamba Juice has since experienced accelerated growth.
FORBES: Jamba Juice And The WNBA: The Anatomy Of A Healthy Living Partnership