brand campaign

基本解释

Financial-services companies in Asia are already shelving plans for branding campaigns, say media buyers.
媒体购买者称，亚洲的金融服务公司也正在搁置品牌营销的计划。
But they say they are going after an even bigger market: the expensive branding campaigns that so far have barely ventured online.
但他们自称正在追逐一个刚刚出现在网上的更大的市场：奢侈品牌的相关活动。
Some corporation believe no better time for brand-marketing and launched a series of corporate branding campaigns as ramping up branding.
一些公司认为现在是进行品牌营销的好时机，并纷纷开展了一系列主题活动以提高品牌形象。

Engage contingent workers: Employer branding campaigns and recruitment advertising campaigns have historically targeted full time positions, without incorporating the unique needs and considerations of contract workers.
FORBES: Bright-Bulb Workers Get The Benjamins As Labor Markets Tighten
Denson said the company intends to expand its distribution into second and third tier cities in the interior and is using Chinese athletes as part of its local branding campaigns to sell more sneakers in China.
FORBES: For Nike, China Might Be The Best Place On Earth
This visual transformation was quickly followed by myriad branding initiatives, from traditional advertising to digital media campaigns to participation in social marketing activities like EKOCYCLE, which have only served to highlight its unique differentiation in the beverage category.
FORBES: Coca-Cola Takes A Branding Cue From Will.i.am.: Use What You've Got For a Fresh, New Start