rebranding

剑桥词典

the act of changing the way that an organization , business company , or product appears to the public
给（机构，公司，产品等）重塑形象
a major corporate rebranding 大规模的公司形象重塑活动
As a part of the rebranding process they hoped to reposition the brand as the "original " travel company . 作为重塑形象的一部分，他们希望把公司重塑为“原创性”的旅游公司。 返回 rebranding